My Approach

I often say I do “2.0 Management”.
To me, it’s THE ONLY enlightened form of management in 2025,
If you want to develop a new artist,
Anywhere in the world.

The observation is simple:

• Competition is tough,

• The resources available to partners (LABELS, PUBLISHERS, CONCERT PROMOTERS, …) force them to SUPPORT the beginning of success, not CREATE IT.

So we have to create it ourselves.

I start by helping the artist build an online audience.
And a consistent volume of streams on streaming platforms. 
To do that, I set up advertising tests,
And work on organic strategies with my artists.
Out of everything I’ve tested, this is by far the most effective approach.

Once a first audience is built,
I help the artist structure and launch their career. 
From building their own structure,  searching for career partners (label, publisher, concert promoter, booker, etc.) to managing their day-to-day affairs.

That part is what we call “traditional” management.