My Approach

I often say I do “2.0 Management”.
To me, it’s THE ONLY enlightened form of management in 2025,
If you want to develop a new artist,
Anywhere in the world.

The observation is simple:

• Competition is tough,

• The resources available to partners (LABELS, PUBLISHERS, CONCERT PROMOTERS, …) force them to SUPPORT the beginning of success, not CREATE IT.

So we have to create it ourselves.

I start by helping the artist build an audience on Instagram and TikTok.
And a consistent volume of streams on streaming platforms. 
To do that, I set up advertising tests,
And work on organic strategies with my artists.
Out of everything I’ve tested, this is by far the most effective approach.

Once a first audience is built,
I help the artist launch their career,
By structuring their activity, looking for potential career partners (label, publisher, concert promoter, booker, etc.).
Depending on what we want to achieve.

That part is what we call “traditional” management.