We do Ads for ambitious music companies.
+1.500 clients I +8 years of experience I 43 countries
OUR ARTISTS WORK WITH
Who are we ?
We are a french-based advertising lab with an extensive experience in music ads.
During the past 8 years, we have been assisting +1.500 international artists and labels in their releases.
A large part of them became national / international hits.
What clients like about us :
- We try to make everything very easy to understand for both artist and label teams
- Our experience lets us find the best ad angle for each specific project (pop to niche)
- We generally deliver more than expected
Eligibility
Before accepting a project we check its eligibility using 2 « in-house » criteria
Product Market Fit (PMF)
Do we have any proof that the project has a market ? There are a lot of ways to find this out. PMF gives us trust in the product and a first idea of the direction to take.
Max Cost Per Action (CPA max)
We must define a quantified objective and a purchase budget to make it happen. Dividing these two give us a Maximal Cost Per Action (CPA max). This combined with our experience gives us the ability to quickly decide if and how a project lives up to our criteria of eligibility.
Process
Definition of a quantified objective
A quantified objective = an action (e.g : 5k New Spotify Listeners), a max cost per action (e.g : 5$ per Listener) and a given time (e.g : Each month).
Choice of the advertising platforms
From a project to another, we can suggest an ad machine going from 1 to 4 advertising platforms.
Connection
We take control of your Ad managers and set the right configuration to easily track the defined goal.
Ad Production and edition
Your ad is your most important asset. Testing dozens of ads each month, we can easily advice you on the best ad to produce.
Configuration and launch of campaigns
We always use a campaign structure that enables us to run manual A/B tests. We usually test the bid strategy, audience and ads.
24/7 follow up and weekly report
We keep an eye on the campaigns' good health and CPA 24/7. We will keep you informed once a week with all the information you need to know.
Last news
Zacques new single realease « Ainsi Font » featuring Slimane.
Label : Believe Music
Vegedream new album release « De l’autre côté ».
Label : Island DefJam / Universal Music
Zacques new single release « Les larmes » featuring Amel Bent.
Label : Believe Music
Mokobe new single release « Carré » featuring Fally Ipupa.
Label : Sony Music
Pascal Obispo & Coldplay promotion for Taratata.
Label : Sony Music